Digital Marketing

Education : Bachelors degree in Computer Science, Engineering, or a related field.

Skills :

Search Engine Optimization (SEO), Social Media Marketing, Email Marketing,Content Marketing,Pay-Per-Click (PPC) Advertising,Analytics and Data Analysis,Conversion,Digital Marketing

Employment Type : full time

Role / Category : Marketing / Digital Marketing

Job Description

We are seeking a highly skilled and creative Digital Marketer to join our team. The Digital Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across various online channels to drive brand awareness, lead generation, and customer acquisition. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and the ability to thrive in a fast-paced environment.

Roles and Responsibilities:

1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals and objectives.
2. Content Creation and Management: Create engaging and relevant content for various digital channels, including website, blog, social media, email, and advertising campaigns.
3. Search Engine Optimization (SEO): Optimize website content and structure for improved search engine visibility and ranking.
4. Social Media Marketing: Manage and grow social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Create and curate content, engage with followers, and run paid social media advertising campaigns.
5. Email Marketing: Plan, execute, and analyze email marketing campaigns to nurture leads and drive conversions. Develop targeted email lists, design compelling email templates, and monitor campaign performance.
6. Pay-Per-Click (PPC) Advertising: Create and manage PPC advertising campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. Conduct keyword research, write ad copy, set up ad targeting, and optimize campaign performance.
7. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics platforms, and marketing automation software. Use data-driven insights to optimize campaign performance and ROI.
8. Website Management: Manage and maintain company websites, ensuring they are up-to-date, user-friendly, and optimized for conversions. Collaborate with web developers to implement necessary changes and improvements.
9. Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates through A/B testing, user experience optimization, and landing page optimization strategies.
10. Marketing Automation: Implement marketing automation workflows to streamline lead nurturing, customer engagement, and marketing campaign management processes.
11. Digital Advertising: Plan and execute digital advertising campaigns across various channels, including display advertising, retargeting campaigns, and native advertising.
12. Competitor Analysis: Conduct competitive analysis to identify industry trends, benchmark performance, and inform digital marketing strategies.